Our work is based on five insights about human functioning:

• Human interactions can be significantly more effective than they currently are
• Educating people about the brain increases workplace engagement and productivity
• Human change occurs most easily through modelling best practice
• Attention is the active ingredient in individual and organizational change
• Learning and change requires ongoing attention rather than one-off interventions

These beliefs have emerged from 14 years of research and development primarily driven by Dr. David Rock.

Dr. Rock coined the term NeuroLeadership in 2006 and in 2007 co-founded the NeuroLeadership Institute, now an independent global research organization.

What we do